Marketing Automation

Marketing Automation Consulting

In today’s world, marketing automation isn’t a “nice-to-have” – it’s a “must-have.” But having a platform in place isn’t enough. You need an expert marketing automation consulting team to help you use it to its full potential.

Neo Websolution is an integrated B2B marketing agency specializing in marketing automation consulting. We work with and hold certifications in Active Campaign, Marketo, Salesforce Marketing Cloud, HubSpot, Pardot and Infusionsoft, to name a few systems.

We can run everything from marketing automation strategy and lead acquisition to nurturing, sales handoffs and analytics. We can supplement your internal team’s expertise. Whatever your need, we’re marketing automation consultants who make a difference.

Our Approach to Marketing Automation Consulting

Marketing automation software is expensive. We believe that any amount of waste is too much. If you’re paying for ActiveCampaign, Pardot, HubSpot, Adobe Experience Cloud or another system, you need to make sure you’re extracting maximum value from your marketing automation investment.

We make sure that happens by keeping a close eye on every feature and aspect of our clients’ marketing automation footprint, including:

  • Funnel creation
  • Lead generation strategies
  • Automation rules
  • Opportunistic emails
  • Forms and form handlers
  • Social media integration
  • A/B testing
  • CRM integration
  • Revenue attribution
  • Buyer personas
  • Data cleanliness
  • List segmentation
  • Automated workflows
  • Lead scoring and grading
  • Website integration and tracking codes
  • Landing pages
  • Dynamic content and CTAs
  • Handoffs to sales
  • Analytics and KPI dashboards

Our insight can help your existing efforts work much better, or help your new system get started in the right direction.

Not every B2B company needs all the features of the big marketing automation platforms. That’s why Altitude’s marketing automation consulting team specializes in configuring and customizing email marketing platforms to accomplish many of the same automation goals at a tiny fraction of the cost.

For example, here’s a recently implemented multi-channel workflow built and executed entirely with a WordPress website, digital marketing, a simple email platform and a few integrations:

Our email marketing experience includes:

  • ActiveCampaign
  • Aweber
  • Campaign Monitor
  • Constant Contact
  • Informz / Higher Logic
  • Mailchimp
  • Vertical Response

Benefits of Marketing Automation

There are many reasons to work with a top B2B marketing automation consulting agency. Implemented and maintained properly, a marketing automation tool can:

  1. Help your marketing team automatically nurture cold and warm prospects into sales-qualified leads
  2. Streamline manual marketing tasks and eliminate tedious data entry
  3. Give your sales team richer data on leads, helping them close more deals
  4. Improve the relationship between sales and marketing
  5. Empower your team to properly attribute every dollar of revenue to its marketing source
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